A metaverse that failed to seduce. The European Commission’s Humanitarian Aid department proposed a gala this week to present its new virtual universe. But the latter attracted almost no one, and critics pointed to the exorbitant cost of this communication operation.
Metaverse : l’UE organise un gala à 387 000 €… Qui rassemble 5 personnes
EU’s deserted metaverse fails to convince
The European Union (EU) metaverse, dubbed Global Gateway, unveiled this virtual space on October 13. The short video had raised some questions – even some mockery – from commentators:
Discover the new #GlobalGateway digital platform – https://t.co/DHAdsfwbA1
Our shared digital space is the perfect place to get to know new people and reflect on global issues to make a difference for our shared future. #WhoWeAre pic.twitter.com/IAA01vIYbo
— EU International Partnerships 🇪🇺 (@EU_Partnerships) October 13, 2022
Still, the European Commission intended to invite interested parties to a gala, in order to promote this new space. The aim was to attract young people not politically engaged aged 18 to 35, especially those who frequent TikTok and Instagram, to spark their interest in the European Union. But the flop was total for the EU metaverse, which only managed to attract 5 people:
I’m here at the “gala” concert in the EU foreign aid dept’s €387k metaverse (designed to attract non politically engaged 18-35 year olds — see story below). After initial bemused chats with the roughly five other humans who showed up, I am alone. https://t.co/ChIHeXasQP pic.twitter.com/kZWIVlKmhL
— Vince Chadwick (@vchadw) November 29, 2022
“After puzzled conversations with the other 5 human participants, I find myself all alone.»
👉 To go further – Metaverse: understanding these virtual worlds based on blockchain and NFTs
The reference platform to buy and trade more than 600 cryptos
10% off your fees with code ZWUFE2S1 🔥
$387,000 in expenses
The problem is that the European Commission’s humanitarian aid department paid no less than $387,000 to develop this metaverse platform.
The blunder is not entirely unexpected, however: Vince Chadwick, the Devex journalist who went to this gala, had already received internal reactions to the project last November. On condition of anonymity, employees of the department had been particularly critical with the projectbelieving that he was rather “ashamed“.
Beyond the fun, the story is symptomatic of one thing: the difficulties that metaverse projects have. to attract users. We remember that the Meta machine is also struggling to seduce with its Horizon Worlds – to the point of arousing the mistrust of shareholders. The question therefore arises: is it because these projects are badly put together, or is the metaverse, which we are being sold as the new frontier of the Web, less revolutionary than we think?
👉 Also in the news – Norway inaugurates a tax office in the metaverse Decentraland (MANA)
Join Experts and a Premium Community
PRO
Invest in your crypto knowledge for the next bullrun
Source: Devex
Newsletter 🍞
Receive a summary of crypto news every Monday by email 👌
What you need to know about affiliate links. This page presents assets, products or services relating to investments. Some links in this article are affiliated. This means that if you buy a product or register on a site from this article, our partner pays us a commission. This allows us to continue to offer you original and useful content. There is no impact on you and you can even get a bonus by using our links.
Investments in cryptocurrencies are risky. Cryptoast is not responsible for the quality of the products or services presented on this page and could not be held responsible, directly or indirectly, for any damage or loss caused following the use of a good or service highlighted in this article. Investments related to crypto-assets are risky by nature, readers should do their own research before taking any action and only invest within the limits of their financial capabilities. This article does not constitute investment advice.
AMF recommendations. There is no guaranteed high return, a product with high return potential involves high risk. This risk-taking must be in line with your project, your investment horizon and your ability to lose part of this savings. Do not invest if you are not ready to lose all or part of your capital.
To go further, read our Financial Situation, Media Transparency and Legal Notices pages.
Journalist at Cryptoast, I fell into the pot of cryptocurrencies a few years ago. I am passionate about the innovative technologies that stem from the blockchain and I like to find the most crispy information to share with you.
Marine Debelloir
2221 items
