The Bitget cryptocurrency platform becomes the official sponsor of Juventus Women, a football team in the Italian Serie A women’s league. According to Bitget, this collaboration aims to attract more people, especially women, to the cryptocurrency industry and promote the brand’s activities to the public.
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Bitget collaborates again with Juventus
Since 2021, the Bitget platform is the official partner of the jersey sleeve of the Juventus men’s team, a deal that was renewed for the 2022-23 season. For Bitget, it is therefore quite natural to push this collaboration further by becoming the official sponsor of the Juventus women’s team.
In addition, Juventus Women became in 2021 the first Italian club to achieve a perfect season, winning all their league matches. The following season, they managed to reach the quarter-finals of the UEFA Women’s Champions League.
Bitget’s partnership with Juventus Women is part of the exchange’s ongoing efforts to inspire people to adopt cryptocurrencies. By promoting its brand in the public domain and participating in events aimed at raising awareness of the company’s activities, Bitget helps popularize the industry with a new generation of users.
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Additionally, the deal with Juventus Women furthers Bitget’s efforts to attract more women to the crypto world. For Bitget, one of the main reasons to collaborate with the Italian women’s football club is that 40% of its staff are women. On this, Gracy Chen, Managing Director of Bitget, commented:
“We feel a deep affinity with the women of Juventus, whose sporting achievements and spirit have rewritten the football record books. Sponsoring the Juventus women’s team will bring cryptocurrencies to a wider female audience and motivate women to pursue the opportunities that life presents to them. We are convinced that this partnership will turn into a long-term agreement that will benefit all parties. »
Although the cryptocurrency and investment industry in general has traditionally been overrepresented by men, a demographic shift is beginning to occur, with cryptoassets becoming more attractive to a wide range of web users, including women. . Tiziana Di Gioia, commercial director of Juventus, added:
“We are thrilled to partner with Bitget and share their commitment to advancing gender equality and empowering women across all sectors, from sports to digital technologies. As a leading football club, we know how important it is to provide equal opportunities for everyone, and we are proud to be associated with a company that shares our values. »
👉 Also Read – Bitget and TradingView Team Up to Popularize Cryptocurrency Trading
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Editor-in-chief of Cryptoast, I discovered Bitcoin and blockchain technology in 2017. Since then, I have been striving to share quality content so that the sector becomes more democratic for everyone.
Clement Wardzala
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