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Apple bans NFTs that unlock other content on its operating system


In the latest update of the rules for applications present on the App Store, Apple has chosen to limit the potential brought by NFTs. Back to these questionable measures.

Apple interdit les NFT débloquant d’autres contenus sur son système d’exploitation

Apple limits the use of NFTs

Apple has never been known to advocate decentralization as well as its web3 values, and the latest app store rules update regarding non-fungible tokens (NFT) confirm this again.

Indeed, although NFTs remain authorized on the brand’s operating system, a new addition in the examination guidelines for new applications limits its use. At least that’s what these instructions seem to say:

“Apps can use in-app purchase to […] sell non-fungible token (NFT) related services, such as minting, listing and forwarding. Applications can allow users to view their own NFTs, as long as the NFT property does not unlock the […] app features. »

According to these lines, an NFT on an application hosted on Apple should be limited to its collection aspect or its artistic dimension. All the functional aspect to unlock other content is thus set aside.

Thus, it is easy to imagine that it would not be possible, for a project, to authorize access to this or that part of the application only to the holders of a special NFT. Nevertheless, the text still poses some areas of blur. And for good reason, if we take these words at face value, what about NFT games?

Indeed, the principle of a video game is to unlock the following levels or to evolve thanks to one’s experience. But if the equipment or this experience is based on a non-fungible token system, this is theoretically against Apple’s rules. Moreover, the game Sorare, yet present on the AppStore, has a system of leagues available only to holders of certain cards.

👉 To go further – Understand what NFTs are thanks to our guide

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A conditioning of purchasing possibilities

The second part of the text also seems at odds with Web3 spiritlimiting users to in-app purchase:

“Applications may allow users to browse NFT collections owned by others, provided that applications may not include buttons, external links, or other calls to action that direct customers to search mechanisms. purchase other than the in-app purchase. »

In other words, an application on iOS should not be able to redirect us to a marketplace such as OpenSea for example. This measure is probably intended to prevent circumventing the 30% commission rule that Apple reserves for itself on the sale of NFTs.

As more and more crypto projects take smartphone users into accountApple may not be a growth vector for this part of the industry, faced with such restrictions.

👉 Also in the news – Reddit claims to have onboarded 3 million newbies to NFTs

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Source: Apple

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I timidly discovered the world of blockchain at the end of 2018 during my quest for financial freedom. Initially invested moderately, it was only two years later that I took the gamble of betting everything on the movement that was taking shape then. I then dedicate 2021 to training myself better to acquire more knowledge and seriousness. As I often like to say: I still have a billion things to learn. And what I do know, I want to share with you.

Vincent Mayor

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